About LeadsForward

A small team with big ambition

Get To Know Us

We’re not in the digital marketing business.
We’re in the people business.

Not Your Typical Agency

If you’re looking for a marketing agency that will charge you a monthly retainer to try to game search engines for high rankings on irrelevant search terms, we’re not the company for you. We prefer to work with people who prefer a healthier, more organic approach – and who see each of their customers as the unique individuals that they are.

Passion For Helping People

We started Leadsforward to help people. Historically, that’s meant small business owners who didn’t have time to worry about technical stuff like search engine optimization, web design, online advertising, email marketing and social media. Over time, we realized we could add even more value if we covered the process from end-to-end, helping clients to increase their revenue and not just their social media following. Ready for exponential growth? Get in touch.

"They are on top of things and always available to talk and help you with whatever your needs may be. Our business has grown with their help! I highly recommend LeadsForward."
– Pamela Martin, Ameri-Best Carpet Cleaning

Straight Out Of Providence

We’re proud of where we come from and we’ve made it our mission to be the go-to marketing and lead generation company in Providence, RI, and beyond. LeadsForward was founded in 2013 by Trevor Eddy, who has over 10 years of experience working with small businesses and nationally recognized brands in brand development, website design and digital marketing. In 2017, Trevor brought on his brother, Devon Eddy, as LeadsForward’s Chief Operating Officer. Trevor, Devon and their team of lead generation experts are dedicated to growing your business effectively and affordably.

Trevor Eddy

Chief Executive Officer

Devon Eddy

Chief Operating Officer

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Core Values

These are the guiding principles that dictate how we conduct ourselves and what we expect from the businesses we work with. These values are non-negotiable.

Commitment To Success

You are committed to your success and the success of those around you.

Go the Extra Mile

Go above and beyond to deliver extraordinary value and results to those around you at all times with zero expectation of return.

Expansion mindset

You don't limit yourself by thinking small or contracting. You choose expansion over contraction with every choice you make.

Health

Committed to maintaining great health and constantly evolving mentally, physically, emotionally and spiritually.

Courage

Have the courage to admit when you screw up, push through major adversity and keep moving forward, stronger than before.

Honesty

Have the integrity to tell yourself the truth and the honesty to tell others, even if it's uncomfortable. You are fully transparent with everything you do.

Our Vision

We believe in a fully measurable world, a world in which businesses only pay for lead generation if those leads go on to become paying customers. We believe in helping hungry, local, home service businesses to increase their revenue through results-driven lead generation. We believe in helping our clients to thrive, to grow their businesses and to create freedom in their lives.

That’s why we use a different pricing model than most companies. We use websites, social media accounts, paid ad campaigns, email marketing automation, CRM systems, call centers and more to generate and close leads for the businesses we work with. We also start off by only charging a small 1-time setup fee to account for our initial efforts and later a commission on closed sales from leads generated through our marketing efforts. Our clients only pay us when they get paid.

We think that marketing agencies should only make money when they earn it. That’s why we’re rethinking the way that marketing works for small businesses and working towards a future where small businesses and marketing agencies can grow in tandem using a set of shared goals.

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Our Mission

Our mission is to expand hungry businesses who provide a high quality service by generating qualified leads with no obligation to pay until they become customers.

We genuinely want the businesses we work with to grow and succeed and our dedication to that mission is unrivaled. In fact, if we don’t help our clients to grow, we don’t get paid. It’s as simple as that.
We pride ourselves on our ability to help small-to-medium-sized home service businesses who are hungry to grow, and we specialize in home services including general contracting, carpet cleaning, water damage restoration, pest control, landscaping, paving, snow removal, tree services and more.

Our clients typically receive a 100% increase in leads within six months. Our mission is to help to generate those leads and then to convert them when the potential customer is ready to buy.