5-Minute Website Fixes for Contractors to Attract More Customers

Written by Sarah Eddy
Published on March 14, 2024

Hey contractors! 

Your business website is like an online storefront. 

First impressions matter to potential customers, and you want yours to count. 

But don't worry, you don't need to be a tech nerd to make some fast, easy changes. 

Here are a few quick fixes you can do in 5-10 minutes to help bring in more customers.

  1. Cross-check contact information
  2. Improve the words on your website
  3. Add customer reviews
  4. Add photos of recent work
  5. Ensure your site works on mobile

These fixes for your website are a great place to start. BUT! If you need help with your website design, that's when you need professional assistance.

1. Get your contact info straight

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Keeping your contact details (business name, phone number, address) and business hours up-to-date means customers can reach you when they need to. No missed opportunities!

Plus, Google looks at your website info and compares it to your other business listing on sites like HomeAdvisor, YELP, and your Google Business Profile

If your business information isn’t consistent, Google loses some trust in your company, and it can hurt your rankings and thereby, the amount of incoming leads.

Step-by-Step:

  1. Check Your Website and Google Business Profile: Make sure your hours and contact info match up on both. Edit your Google map listing by going to: https://www.google.com/business/
  2. Update If Needed: If something's off, change it so it's the same on your website and your Google business listing.
  3. Do a Quick Google Search: If you’re not in a rush, then keep going. Type your business name in quotes on Google. This will show you where else on the web your business is listed. Skim through and make sure your contact details and hours are right.

2. The words on your website really matter

Think of keywords as the bait that hooks potential clients searching online. 

Not to mention, the words on your website are read by search engines and make you rank higher in Google, bringing in more calls.

Step-by-Step:

    1. Brainstorm: Write down words related to your services (like "quick plumbing services" or " roof replacement," or “HVAC technician”).
    2. Add Words: Add these keywords to your homepage, especially near the top or in bolded titles. Just use them like you're naturally talking to a customer. It's helpful to describe the service you're talking about and to tell the customer a bit about your process. 
    3. Add Your Market: Make sure there are mentions of your main service + your primary market as well. For example, if your roofing company primarily services Miami, FL, you’d make sure to include roof replacement in Miami, FL, a few times on the home page. This helps search engines and customers know 1. what your primary service is and 2. exactly where you provide this service.

By carefully selecting and placing the right words on your website, you’re not only enhancing your visibility on search engines but also making it easier for potential clients to understand what you offer and where you operate. 

3. Add 5-star customer reviews

Showcasing glowing customer reviews on your website can significantly boost your credibility and attract new clients.

Step-by-Step:

  1. Gather Your Best Reviews: Collect top reviews from platforms like Google, HomeAdvisor or Yelp, or direct customer feedback.
  2. Add a 'Testimonials' section: Copy and paste the reviews into this section. Include the customer's first name and location if possible. Make sure the text stands out but is still easy to read on mobile.

*There are plugins that you can connect to add new reviews you receive to your website automatically.

By featuring authentic customer testimonials, you provide social proof of your excellent service, encouraging new customers to trust and choose your business.

4. Showcase your recent work

Displaying your recent projects gives potential clients a visual taste of your craftsmanship and skill. Combining this with social media can broaden your reach and engage a wider audience.

Step-by-Step:

  1. Select Project Photos: Look through your recent jobs and pick out high-quality photos that best showcase your work.
  2. Upload Photos to Your Website: Access your website and use the 'Upload' feature to add these photos to a dedicated gallery or project section on your site.
  3. Post on Social Media: Post these photos on your business’s social media profiles like Facebook and Instagram. Include short descriptions or stories behind each project to engage your followers.
  4. Link Social Profiles to Your Website: Add social media icons to your website, linking directly to your profiles. This creates a connection between your website and social media, encouraging visitors to follow you for updates and more visual content.

Regularly update your website and social media with new project photos to keep content current and show that you’re actively working on exciting projects.

By showcasing your work on both your website and social media platforms, you not only build trust with stunning visual proof of your skills but also create more channels for potential clients to discover and engage with your business.

5. Make sure your site is mobile friendly

Most prospects will check you out on their phones, so your site needs to look good and work well on mobile.

Step-by-Step:

  1. Take a Look on Your Phone: Open your website on your phone.
  2. Check for Glitches: Does the site load within 1-3 seconds? Are the pictures looking good? Is the text easy to read? Are buttons easy to tap? Can you access the menu okay? If not, you'll need to fix these.

Need Help? Call in LeadsForward

These quick fixes are like a fresh coat of paint on your digital storefront. They're simple, but they can make a big difference in getting customers to notice you. 

Remember, keeping your website in top shape is an ongoing job. Regular check-ins and updates are key to keeping customers coming back.

As your business grows, you need to dive deeper into your website's potential. 

Let's make your website not just good but outstanding. 

Get in touch with the SEO experts at LeadsForward today and take your website to the next level!

Book a FREE 15-minute call HERE.

Dominate your market and scale your contractor business

Get started with a free demo or chat with the team about your new SEO website design and lead generation needs!
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