8 Quick Tips to Easily Improve Your Google Business Profile

Written by Sarah Eddy
Published on January 31, 2024

Ever wondered why some businesses effortlessly gain new customers online? 

The secret lies in their Google Business Profile…

Your Google Business Profile (GBP) is typically the first thing potential customers see when they search for your services online. 

For contractors, having a well-optimized business profile can be the difference between landing a new customer or losing them to the competition. 

Let’s get into 8 straightforward steps to make your profile stand out.

  1. Complete Every Section
  2. Review Your Business Catergory
  3. Use Keywords in Your Description
  4. Keep Business Hours Up-to-Date
  5. Add High-Quality Photos
  6. Encourage and Respond to Reviews
  7. Stay Active with Regular Posts
  8. Highlight Special Features and Attributes

What is a Google Business Profile?

google my business profile

A Google Business Profile (GBP) or Google My Business is a key tool for businesses to enhance their visibility on Google's search and maps. It's like a digital storefront that provides potential customers with essential information and allows them to find you more easily.

The ranking of a business in these sections depends on various factors, including the completeness of the profile, relevance and quality of the content, engagement with customers, and the use of strategic keywords.

Optimizing your GBP can significantly improve your online presence, attracting more customers by making your business more discoverable and appealing in Google's search results and maps.

If your Google Business Profile (previously known as a Google My Business profile) isn't optimized properly, you won't show up to customers correctly meaning less business for you.

1. Complete Every Section of Your Profile

A complete Google Business Profile acts as an information hub for potential clients interested in your business.

Ensure all relevant fields in your GBP are filled out, including your business name, full address, phone number, website URL, hours of operation, service areas, and list of offered services.

A complete profile not only looks professional but also gives potential clients all the information they need to choose your services.

2. Make Sure Your Business Catergory is Correct

Here's a pro tip for your Google Business Profile: make sure you've got the right category picked for your business.

Say your business provides foundation repair – you don't want to just choose 'Foundation' as your category. That means a charitable foundation or organization. You'd want to choose "concrete contractor" or "waterproofing service." Here's a complete list of GMB categories for 2024.

Choosing the right category is key. It's how Google knows what kind of work you do and matches you up with folks looking for your specific skills. If you get this bit wrong, you might end up with calls for jobs you don't do, wasting everyone's time. So, take a minute to look through the categories and pick the one that nails down what you do best. It's a small step, but it'll help the right customers find you.

3. Use Keywords in Your Description

GMB keywords for SEO

Searching for a reliable service online can feel like a shot in the dark. You type a few keywords into Google, cross your fingers, and hope for the best. 

But what if that service provider thought ahead about exactly what customers like you might be searching for?

Incorporate relevant phrases into your Google Business Profile description, such as "affordable carpet cleaning in [Your City]" or "roof replacement near [Your City]." 

Using these descriptive keywords that potential clients would logically search for can enhance your business's visibility within search results. This makes it more convenient for interested customers in your local area to discover and connect with your company.

Strategically optimizing your GBP business description helps drive that crucial customer-business connection by meeting searchers' needs. Your business gains enhanced discoverability to those actively hunting for precisely what you offer.

4. Keep Business Hours Up-to-Date

business owner needs to update GMB hours

Keeping your Google Business Profile up-to-date is essential when operating a home service company.

Customers can become frustrated if they call and encounter unexpected closures or schedule changes.

Make it a priority to routinely update your business hours on your Google Business Profile, particularly around holidays. Doing so shows customers that you value their time and will honor appointments.

Displaying current hours builds trust by demonstrating that you manage operations closely to deliver reliable service.

5. Add High-Quality Photos

Refresh photos frequently to give potential customers a glimpse behind the scenes of your business. 

According to BrightLocal, businesses with more than 100 images on their GBP get 520% more calls than the average business and 2,717% more direction requests.

Upload shots of your warehouse, storefront, or office, staff or technicians on the job, or before and after photos. 

Photos build trust and help visitors visually understand the quality service you provide homeowners.

6. Encourage and Respond to Reviews

responding to 5 star reviews on GMB

93% of local consumers use reviews to determine if a local business is good or bad.

Make sure you have a strategy for motivating customers to leave reviews on your business profile. 

When you log in, click “Read Reviews” and press the blue button in the upper left corner that states, “Get More Reviews.” You'll be provided with the share link URL.

It also helps your business profile if you respond to each review a customer leaves. This engagement not only shows you value customer feedback but also increases your profile's activity and visibility.

7. Stay Active with Regular Posts

Use the Google Posts feature to update your clients about your business. This could be anything from special offers, and recent projects, to general news about your company. 

Regular posts keep your profile active and engaging, showing Google and potential clients that your business is thriving.

Share posts when you acquire new specialized equipment to handle additional job types. Upload before and after photos of recent jobs to showcase your quality work. 

Posts give potential customers an insider view into your current operations and offerings.

8. Highlight Special Features and Attributes

Does your business offer unique services like online appointments? Maybe it's veteran-led or women-led? 

Highlighting these special features in your profile can set you apart in search results, making your business more attractive to specific customer groups.


Remember, your Google Business Profile is often the first interaction potential clients have with your business, so make it count. 

Keep it updated, engaging, and reflective of the high-quality service you provide. 

Don’t let another potential client slip away! 

Start optimizing your Google My Business Profile today and see the difference it makes in attracting new business. If you're unsure where to begin or just need a little extra guidance, we're here to help.

Get in Touch with LeadsForward!

Need more tips or assistance with your business profile? Our team is here to help you build a stronger online presence. 

Book a free demo with our SEO experts at LeadsForward.

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Get started with a free demo or chat with the team about your new SEO website design and lead generation needs!
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