9 Proven Strategies to Get More Work as a Contractor

Written by Sarah Eddy
Published on July 11, 2024

The path to success for contractors, whether general contractors, subcontractors, or home service providers, is fraught with challenges. One of the most difficult is finding consistent, profitable work—a task complicated by the crowded, competitive landscape of the construction industry. Many contractors turn to platforms like HomeAdvisor and Angie's List, hoping to secure leads, only to face the realities of bidding wars, shared leads, and the inevitable squeeze on profit margins. It’s time to offer a different solution. 

How can I get more work as a contractor, includes creating a strong online presence by incorporating a Google My Business Profile and a locally SEO-optimized website.

Before you try navigating the complex work of marketing and gaining more customers, check out nine proven methods to get more work as a contractor.

How Can I Get More Work as a Contractor?

how can i get more work as a contractor

Understanding and utilizing a mix of traditional and modern approaches can set you apart from the competition. Here are some practical steps to help you achieve that goal.

1. Embracing Word-of-Mouth and Digital Referrals

Word-of-mouth has evolved. Today, it extends beyond face-to-face recommendations to include social media buzz, online forum discussions, and digital platforms. 

Here's how you can maximize it:

  • Encourage satisfied clients to share their experiences online.
  • Engage in local community forums and social media groups.
  • Utilize personalized communication methods like texting, email, and direct mail to remind past clients of your services.

2. Establishing a Professional Online Presence

You need an LLC and a locally SEO-optimized website. It’s not a discussion. It’s a fact. Your online presence is how you do or do not make money nowadays. 

Here’s the breakdown:

Why Start with an LLC?

  • Trust Badge: Consider an LLC like your business's hard hat. It shows you’re professional and serious about your work, making clients more likely to trust you.
  • Safety Gear for Your Assets: An LLC keeps your personal belongings safe if your business ever runs into trouble, much like wearing safety gear on a job site.

Why Your Business Needs a Website:

  • Be Seen: Your website is like your business’s billboard on the internet superhighway. It ensures clients can find you, not just anyone when looking for help.
  • Show Off Your Work: Use your website as a portfolio. It’s where you can show before-and-after photos of your projects, share customer praises, and list your services—proving you’re the right person for the job.
  • Earn Trust: A sleek, professional website is like a firm handshake; it makes a strong first impression and tells potential clients you’re the real deal.

An LLC and a website are the basic tools for building a strong online presence. They work together to attract clients and secure your business’s reputation and finances.

3. Have an Optimized Google My Business Profile

is google my business better than seo

Imagine putting up a sign in your town square that tells everyone about your business and showcases your best work. That’s what your Google My Business profile can do for you online. 

Here’s how to nail it:

Local Visibility Matters

  • Be the First Choice: When locals search for contractors, you want to be the top choice. A polished Google My Business profile puts you right in front of their eyes, making it easy for them to pick you.
  • Quick Answers for Potential Clients: This profile gives people all the info they need at a glance—how to contact you, where you’re located, and what you do. It’s like handing out a digital business card.

Keeping Your Profile Top-Notch

  • Stay Fresh: Regularly update your profile with new photos of your work and any updates about your services. It’s like refreshing your sign in the town square to keep people interested.
  • Showcase Your Success: Post photos of your projects from start to finish to visually tell the story of your work. It’s proof for all to see what you can accomplish.
  • Build Trust Through Reviews: Encourage happy customers to leave positive reviews and always respond to them. Think of it as chatting with folks in the town square, where everyone can hear how much your clients appreciate your work. Respond calmly and professionally if there’s a negative review, showing you’re committed to making things right. *Talking negatively about customers and their jobs is never a good look!

Your Google My Business profile is a powerful tool for standing out in your local area. It’s about making sure that when people in your community need someone they can rely on, your name is the first they see and trust.

4. Networking Locally Through Events and Trade Shows

Don’t underestimate the power of face-to-face interactions for your contracting business. Networking isn't just business talk; it's building your community, one handshake at a time. 

managing customer relationships for more landscaping customers

Think of it as equipping your toolbox with essential tools for growth. By sharing the quality of your work and solving problems, you become memorable, not just another name. It’s about being the first person people think of when they need a project done well.

Every event is an opportunity to meet future partners, clients, and even other independent contractors who get what it takes to build something great.

5. Leveraging Exclusive Lead Generation Services

creating quality content as part of contrractor seo lead generation strategies

Think of finding good leads, like searching for quality lumber in a pile of scraps. You could dig through it all, like on those big-name lead sites where everyone's fighting over the same leads, or you could get the first pick of the prime pieces. 

That's where LeadsForward steps in.

  • Exclusive Leads, No Competition: LeadsForward isn't about sharing. Every lead you get is yours alone, like having the first pick of materials at the supply yard.
  • Your Brand, Front, and Center: Imagine a billboard with your business on it, not just a name in a long list or directory. With LeadsForward, you rent a website that showcases your work and ensures clients see your best side first.
  • Direct to Your Phone: No more waiting and wondering. LeadsForward sends opportunities straight to you as if customers called your number off that billboard.

LeadsForward is changing the game in contractor marketing and lead generation. Forget the one-size-fits-all approach. Here, it's about making sure your business isn't just another name in the crowd. It's about giving you the tools to stand out, secure more jobs, and put more money in your pocket. Set up a free demo to learn how we do it.

6. Utilizing Career Sites and Local Resources for Contractor Jobs

In today’s digital age, leveraging online platforms and local resources is crucial for finding new opportunities. Here are a few sources to check out.

  • Hit the Web: Sites like Indeed, ZipRecruiter, and ConstructionJobs.com are goldmines for finding new projects and talent.
  • Local Gems: Dive into local union websites and contractor job boards. They're packed with opportunities to connect with local businesses and secure more clients.
  • Expand Your Reach: These resources aren't just about jobs but about growing your network and business.

Additionally, staying active in these communities can boost your reputation as a reliable and skilled contractor. The more visible you are, the more likely you will be top-of-mind when new projects arise.

7. Strategic Alliances: Building Your Dream Team

seo for home contractors get leads faster

Forming strategic alliances can significantly enhance your capabilities and market reach. By teaming up with other professionals, you can offer a wider range of services and tackle more substantial projects.

  • Team Up: Collaborate with other contractors, local businesses, and subcontractors to offer more comprehensive services.
  • Broaden Your Services: As a general contractor or project manager, partnerships let you tackle bigger, more complex projects.
  • Reach New Markets: Use these alliances to break into new areas and attract new customers, boosting your business's growth.

Maintaining strong professional relationships can lead to ongoing referrals and repeat business, further solidifying your position in the industry. These alliances are about immediate gains and building a sustainable network that supports long-term success.

8. Exceptional Customer Service Brings in More Clients

In the contracting business, exceptional customer service can set you apart from the competition and lead to more work. Prioritizing your clients’ needs and maintaining high standards can turn one-time customers into repeat clients.

  • Quality Communication: Keep your clients in the loop with clear, timely updates.
  • Deliver on Promises: Ensure every project, big or small, is completed with the highest standards.
  • Build Trust: A satisfied client is a repeat client. Make your construction business the go-to for professional, reliable service.
  • Referrals: Happy clients lead to more clients. Word-of-mouth is powerful in the construction industry.

Moreover, exceptional customer service can lead to glowing reviews and testimonials, further enhancing your online presence and credibility. By focusing on client satisfaction, you create a strong foundation for continued growth and success in the industry.

9. Investing in Continuous Learning and Certification

Staying ahead in the contracting industry requires a commitment to continuous learning and professional development. Regularly attending workshops, seminars, and industry conferences helps you keep up with the latest trends, technologies, and best practices. Staying informed ensures you can offer the most current and effective solutions to your clients.

Obtaining relevant certifications can boost your credibility and marketability, demonstrating your commitment to excellence and providing clients with added confidence in your abilities. Additionally, continuously improving your technical skills and business acumen enhances your capacity to deliver better results and manage projects more efficiently. Promoting your certifications and ongoing education on your website and marketing materials can significantly enhance your professional image, making clients more likely to trust and choose your services.

Market Yourself as a Contractor With LeadsForward On Your Side

networking for power washing businesses looking to get more customers

The contracting industry is evolving, as should your marketing strategies and efforts to get new customers. By leveraging modern SEO techniques, embracing digital referrals, and partnering with LeadsForward for exclusive lead generation, you’re not just aiming for growth but making sure it happens. 

Step into the future of contractor marketing and lead generation with LeadsForward, where your business’s potential is just beginning to unfold.

Frequently Asked Questions (FAQs)

How can contractors avoid common pitfalls of popular lead generation platforms?

To avoid bidding wars and low-profit margins, seek out platforms offering exclusive leads. These platforms reduce competition and increase your chances of securing a job.

Where can contractors find the most profitable opportunities?

Look for areas within your local market that offer high returns. Utilize specialized job boards and local resources to discover opportunities that align with your skills and offer better profit margins.

Why is SEO important for contractors?

SEO helps make your business more visible to people in your area looking for the services you offer. Improving your online presence makes you more likely to be the business they contact.

How can social media and online platforms benefit contractors?

Being active on social media and other online platforms helps boost your business's reputation, allows you to network with other professionals, and connects you directly with prospective clients.

How do I market myself as a contractor?

Create a strong online presence with a professional website and active social media profiles. Network at local events and through industry associations. Use before-and-after photos of your projects to showcase your work, and don’t hesitate to ask satisfied customers for testimonials or referrals.

How do independent contractors get clients?

Independent contractors can find clients by leveraging online and offline strategies. This includes optimizing their online presence for search engines (SEO), engaging on social media, networking in person, utilizing word-of-mouth referrals, and registering on platforms that connect contractors with clients looking for specific services.

How do I pitch myself as a contractor?

When pitching yourself, focus on what sets you apart from competitors, such as your unique skills, experience, or approach to customer service. Be clear about the value you bring to a project and how you solve specific problems for clients. Tailor your pitch to address the potential client’s needs and highlight previous successful projects similar to theirs.

Dominate your market and scale your contractor business

Get started with a free demo or chat with the team about your new SEO website design and lead generation needs!
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