How to Choose a Contractor SEO Agency

Written by Shannon Nieten
Published on May 11, 2023

As a home services business, you don't have the time to work on your SEO strategy, so finding a contractor SEO agency you can trust is crucial. Learn more about how to pick the right company to assist you with all of your local SEO needs.

Choosing a contractor SEO agency should include looking for a team with experience in local SEO, customized digital marketing strategies, and comprehensive marketing techniques so that you can remain visible and rank higher in search engine results.

Why are contractor SEO experts crucial for your business growth?  They understand the importance of visibility, reputation management, and organic search engine optimization. By utilizing local SEO techniques such as content marketing and link building, a contractor SEO agency will help your business be found by more potential customers, meaning more quality leads and more profits for your company.

contractor SEO agency

Selecting the best SEO for contractors agencies isn't always as straightforward as it seems. However, at LeadsForward, we've seen what works and what's not always quite so effective. Before you go blindly into the limitless selection of companies out there offering services to help you with search engine optimization, let us share with you our knowledge, so you can feel comfortable that you're making the right choice. Make sure you reach out for a demo from our qualified team when you're through!

What to Look for in a Contractor SEO Company

The first thing that you should look for in an SEO company is how much experience they have. Just like with any other business you partner with, you want to work with people that have knowledge in the field you're counting on them to support you in. 

Ideally, you should select a digital marketing agency with at least three years of time spent working with any type of contracting business. Most will have several different niches that they're capable of completing a marketing strategy. Before you contract with anyone, check with them to ensure they have worked with your type of business specifically in the past.

Next, you want to be sure that the contractor SEO agency you select will provide comprehensive services. Most should offer website design, content creation, search engine optimization, and social media marketing.

While the list of services may not include all of these things, they should have at least some experience in each area to be able to create a well-rounded strategy for your business effectively. In addition, you want to make sure that they can customize their SEO strategies to suit your specific needs.

Meeting With Your SEO Contractor Agency

Now that you know what to look for, your next step is to meet up with your SEO consultant. This is usually done virtually or over the phone because many of these companies are scattered all over the nation.

During your meeting, you want to review all of your business goals and what you’ll require to reach them. A reliable SEO company will already know that this is the initial step because they want to feel comfortable knowing that they can provide you with what you’re looking for.

using a Contractor SEO agency to grow your business

Before you commit to working with anyone, you want to visually see what their tailored SEO plan for your company is.  After seeing their plan, you can decide if it’s something that fits with what your business needs or not.

Don’t be afraid to ask questions and seek clarification on anything that may sound confusing. The goal of this meeting is to find a trustworthy contractor SEO agency that will help you optimize your website in the most effective way.

Inquire About Ongoing Services for Search Engine Optimization

Communication and reporting are crucial in an SEO provider. You want to know that what you’re paying for is working, and you should be able to have proof of what’s happening whenever you want to do a review. Ask the consultant what their practices are for being able to show you where your search engine strategies are at and where they expect them to be.  

The SEO agency that you partner with should be completely accessible and transparent at all times. Ask questions about how they work with other clients, what kind of reports they send over and how frequently, and what kind of availability they have for setting up meetings to work with you exclusively should an issue or question arise.

working with seo company

One way to determine if the company you’re considering is a good one is how you feel during this initial meeting. If something seems secretive, too good to be true, or a little off, chances are it is. There are plenty of high-quality, trusted, reputable agencies out there, so don’t stop looking until you find one that you’re excited about.

Choosing the Right Contractor SEO Agency

Now that you know what to look for and have had some meetings with a few of the possibilities, it’s time to start narrowing down the selection. Take a look at what you should be keeping track of when choosing the right contractor SEO agency for your small business website.

Research and Reference Checking

Online reviews and ratings can be a great indicator of how well a contractor SEO agency is performing. Look for reviews from past and current clients to get a better picture of the quality of service they provide. Talk to these clients as well and ask questions about their experience with the agency.

Next, make sure you're checking references and doing proper research on any potential agencies. It is important to get a clear understanding of their past successes, as well as any challenges or issues they've faced in the past.

Getting referrals from trusted sources can be a great way to get an honest assessment of the quality and performance of potential SEO agencies. Ask colleagues, friends, or family members who have worked with an agency in the past if they are happy with their services and results. This can give you valuable insight into which agencies to consider and which ones to avoid.

SEO Services and Packages

The perfect SEO contractor agency provider will have a plethora of options and comprehensive service packages to suit every business need.  Different agencies will offer different services, so it is important to take the time to research which ones best fit your company.

developing a sales funnel

Some of these packages may include website audits, keyword research and analysis, content writing services, link-building services, and more. Knowing ahead of time exactly what you are looking for from an SEO agency can help you.

When you meet with your consultant, ask about customizing your package to fit what you’re looking for. You shouldn’t have to pay for services that you’re not using, and high-quality agencies know this. They will often offer different levels of services so that you get what you need, nothing more and nothing less.

Pricing and Budget

How much does it cost to hire an SEO agency? Well, that all depends on what you’re looking for. There is no one-size-fits-all answer. Most agencies have a range of pricing, from entry-level packages to more comprehensive services. It is important to know your budget ahead of time so that you can adequately gauge what type of package might be best for your company.

Consider any additional costs associated with hiring an SEO agency as well. These may include set-up fees, monthly retainers, and other additional services outside of the scope of the initial agreement.

It is important to remember that SEO is an investment in your company’s future online presence. Saving a few dollars on the front end may not be worth it if you hire an agency with inadequate experience. Be sure to do your research and find an agency that fits both your budget and your SEO needs.


Working with a Contractor SEO Agency for SEO Services

When you finally decide what contractor agency to partner with, you need to know what to expect during your partnership. Explore what you should be receiving during your contract with your choice provider.

Collaboration and Communication

Regular updates and reports were mentioned as something to question potential SEO companies about, and now that you’re paying for the service, you need to make sure that you’re receiving them. Chances are you have picked an agency that will communicate with you what’s happening at least once a month. 


They will share with you things like where your website is ranking and how much traffic it’s getting. Regardless of where your site is sitting, you want to feel comfortable with the availability of your agent. Communication is key in this business, and as long as you can reach them whenever you need, you’ve picked the right one.

In addition, accessibility and transparency are both absolute musts in choosing an SEO company. You need to be aware of how and when your money is being spent, and you also want to make sure you’re getting results from the investment. If something isn’t working out after a certain amount of time, then move on and find another agency that can meet your needs. 

Don’t be afraid to ask questions, and make sure you understand the answers. After all, it’s your money that is being spent. Finally, make sure your SEO agent understands your goals and can prioritize their efforts accordingly. Effective agents will work hard to ensure they are meeting those goals by putting their focus in the right places.

Measuring Success

How can you measure whether or not you’re seeing the results you should be? Keyword ranking tracking is one way. Keyword ranking tracking is done by monitoring the progress of your organic rankings over time. This gives you a good idea of how well your SEO efforts are doing and can alert you to when changes need to be made.

You should also be tracking website visits and conversions, as well as looking at the overall visibility of your website in organic search results. If you’re finding that things are stagnant or not progressing at a satisfactory rate, then it may be time to look for another agency or at least meet with them to determine why things aren’t progressing. Ultimately, you should take these metrics into consideration in order to gauge the effectiveness of your SEO strategy.

Website traffic analysis can be rather confusing if you’re not experienced or knowledgeable in what you’re looking at. A good agent will be able to describe everything to you in a way that’s easy to understand. They should be able to provide you with a comprehensive report of the total visits, page views, and any other data that may be pertinent. 

SEO agencies for contractors

Additionally, they should offer insight into where your website ranks in organic search engines, which can help determine what strategies are or aren’t working. You should also ask for a detailed analysis of your competitors' strategies, as this can help give you an idea of what changes need to be made in order for you to outdo them.

Finally, your agent should explain how they will track and monitor the progress of your SEO campaign over time so that adjustments can be made if necessary.

It’s Time to Meet With the Experienced, Dedicated, and Focused-Driven Team at LeadsForward!

Now you know what to look for in an SEO provider, you’ve met with several, or at least a few, and you know what’s important. Hopefully, you’ve come to the decision that LeadsForward is the right SEO contractor agency for you! We have everything you need to ensure your business website ranks, and you reach your ultimate company goals fast. 

We’ve got over a decade of experience working with a variety of home-based small business contractor companies, and we want you to be next! Our friendly team is standing by, eager to do your initial consultation if you haven’t had one with us yet. If you have, please don’t hesitate to reach back out with further questions or to get your contractor rolling!

The sooner you move, the quicker we can get your website up and running! It takes time to build up your online presence and reputation, and we’re ready to get yours up and rising in the ranks with superior SEO services and proven SEO strategy today. Contact us by requesting a demo to get started. We look forward to working with you and helping your business succeed! 

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