How to Get Roofing Leads? (6 Tried and True Methods)

Written by Shannon Nieten
Published on February 21, 2023

Are you tired of figuring out how to get leads for your roofing company? You're not alone. As a contractor, you'd much rather be working on your next project than trying to hunt down leads. The good news is there are plenty of ways to generate roofing leads without spending much time or energy on it.

How to get roofing leads includes SEO strategies that help roofing contractors become more visible in search engines. With the right lead generation strategy that includes direct mailers, email marketing, Google and Facebook advertising, and a Google Business Profile, you will be prominent in organic searches and on the local map, increasing roofing leads.

Before heading out to the relentless and often ineffective door-to-door method or cold calling option to get your roofing leads, consider the more current processes of generating quality roof leads using these virtual solutions.

What is the Best Way to Generate Roofing Leads?

As a roofing company, there are various marketing strategies that you can use to get your name out there and attract potential customers. One of the most important strategies is Search Engine Optimization (SEO), which involves optimizing your website to appear higher in search engine result pages when people look for roofing contractors in their area.

how to get roofing leads

However, there are also other effective marketing methods such as direct mailers, email marketing, Google and Facebook advertising, setting up a Google Business Profile, and of course, we won't leave out the traditional door-to-door method.

By combining these marketing techniques, you will definitely increase your ability to reach a wider audience and grow your customer base.

  1. Search Engine Optimization (SEO): SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). It helps you show up to potential customers when they are searching for roofers in their neighborhoods. Sometimes it's done mostly by keyword optimization, but there are other techniques that well-experienced SEO service providers can implement as well.
  2. Direct Mail: Sending out direct mail with information about your services and contact details can help you get more leads from people who may not have heard of you before. However, remember, with direct mail, there is an investment in time, energy, money, and other "footwork" to get the information out there.
  1. Email Marketing: Email marketing campaigns are a great way to reach out to existing and potential customers, letting them know about any promotions or discounts that you may be offering for roof services. There's a right way and a wrong way to do this.
  2. Google & Facebook Advertising: Using Google Ads and Facebook Ads allows you to target specific audiences based on location, age, interests, etc., so that your advertisements will be seen by the right people who might need your roof services.
  3. Google Business Profile (GMB): Setting up a business profile on Google My Business puts your company name, address, phone number, company description, and other important details on the local map so that potential customers can easily find them when searching for "roofers near me."
  4. Door-to-door Method: Going door-to-door is among the oldest methods of obtaining new customers. Contacting people in your local area who may need roof repairs or replacement can be determined by your quick visual assessment if the property. If you notice disrepair, you can make your professional evaluation known to the homeowner and then explain to them why you're the best contractor for the job. You can also leave flyers or business cards at certain houses to spread the word.

How Do Roofers Get Clients?

Now that you understand how important an online presence is for getting clients interested or at least knowledgeable about who you are take a look at some of the specifics.

Qualified SEO Services

Roofing companies can revolutionize their businesses through the help of qualified SEO website companies who specialize in helping contractors generate leads. Through effective keyword usage and content optimization, roofers can ensure they appear prominently in search engine results, securing more roofing leads than ever.

It might sound complicated if you're unfamiliar with the complex processes, but by partnering with the experts with the right expertise, roofing companies can benefit significantly. Qualified companies like LeadsForward know like second nature how to implement these techniques to see results. It can potentially put roofers ahead of their competitors in generating roofing leads essential to growing their roofing business.

When it comes to helping roofers generate leads, optimizing websites with SEO is the most effective way to do so.

SEO helps roofers appear prominently in search engine results and ensure they are found easily by potential clients. It can be done through the use of keywords, content optimization, and other tactics that help improve visibility and rankings.

Google Map Pack

Google Maps Pack is another powerful tool that can help roofing businesses get more roofing leads. The Google Maps Pack displays a map listing with information about local companies when users perform local searches such as "roofing companies near me."

To take advantage of this, roofers must ensure their listings are properly optimized on Google My Business, including accurate contact information, business hours, images, reviews, and a description of their services. Optimizing listings on other review sites like Yelp and Yellow Pages can also help increase visibility.

Combining Tools

Through effective SEO tactics combined with an optimized Google Maps Pack listing, roofers can generate more high-quality leads than ever before. By focusing on high-value keywords relevant to their services and crafting content that is optimized for both search engines and users alike, roofers reach customers looking for their services online. In today's technologically-driven world, where 95% of people have access to the internet, it is how most people look for what they want.

Additionally, taking the time to update their listings on review sites like Google My Business can provide more opportunities for potential clients to find you in Google's Maps Pack results when searching for local businesses related to roofing services.

google map pack

With these strategies in place, roofers can turn more residential and commercial roofing leads into actual clients who will seek out related services when ready for work to be done.

Can I Get Free Leads For My Roofing Business?

Generating roofing leads can be a big challenge for roofing companies. While it's important to rely on traditional methods, such as searching for local roofing clients and relying on word of mouth, it's also worth considering other creative methods for growing your roofing business. Online tools are an effective way to generate free roofing leads - from websites to ads and social media campaigns, the options are almost limitless - often with little cost involved if you know what you're doing.

It pays to do your research and find the technique that works best for your roofing company in order to generate those vital roofing leads. If you're thinking, I don't have time for that, then you need to contact an experienced SEO service provider for guidance. It's also reasonably priced if you choose the right one.

SEO Strategies

SEO is an invaluable tool for roofers looking to generate free leads. SEO, as we've discussed, helps businesses target potential clients online, boost their visibility in search engine rankings, and increase the number of website visits and leads. If you already have a website or if you plan on having a website built, you will want to implement as much of this as possible to get those leads coming to you. Often, it's best done by a professional.

Link Building

Link building is an important aspect of SEO that involves creating links from one website to another in order to increase traffic, improve ranking, and gain visibility on search engines. Link building can be done by creating internal links on your own website or external links through other websites and social media platforms like Facebook and Twitter.

In addition to improving SEO rankings and increasing visibility, link building also builds relationships with other websites, which can lead to referral traffic and more leads.


However, it's important to know that there is a wrong way to do link building that will get you penalized by Google, and sometimes it can be difficult to recover from major rank decreases.

Social Media Marketing

Social media marketing is also a great way for roofers to generate free leads through SEO services. By creating engaging content that resonates with users on platforms like Facebook or Instagram, you can draw attention to your business while driving engagement and traffic.

Roofers can use social media platforms to connect with current or potential clients by responding directly to comments or messages and sharing helpful information about their services that is eye-catching, engaging, and clickable.

Additionally, you can run targeted campaigns aimed at specific demographics or locations in order to better engage potential clients who are most likely interested in roofing services.

Google My Business, Yelp, and Other Local Listings

Another strategy we want to re-iterate for generating free leads through SEO services is utilizing local listing sites such as Yelp or Google My Business. Listing your business contact information on these sites makes it easier for potential customers to find you within any given geographic area; this increases the chances of being contacted about potential job opportunities near you even further.

google my business listing

By providing detailed descriptions of the services offered along with photos of completed jobs, you can make sure that anyone searching within the area finds the necessary details needed prior to contacting you for more information or a quote.

Continuous Content Optimization

Optimizing content is also essential when it comes to generating free roofing leads through SEO services. Content should be written in a way that speaks directly to the target audience while featuring descriptive words related to roofing-related topics, such as materials used or installation processes utilized by the company in order to ensure higher rankings on the search results page; this will help draw more attention from clients searching online for roofs-related queries in the area covered by your service provider's reach.

Additionally, quality content should be periodically updated to maintain relevance among prospects over time - it helps build trust between you and your customers while reinforcing your brand’s identity as knowledgeable experts within the industry.

Be aware that Google looks at content very critically when it comes to ranking your site and giving you authority. It's often best to hire someone with experience writing online content because they know the rules and regulations Google implements.

How Do I Get Roofing Sales For My Roofing Company?

Now you already know how important it is to generate quality roofing leads for your business. Whether you're new to the game or an old pro — getting those roofing leads turned into sales can be demanding and time-consuming.

As roofers look to turn roofing leads into sales, it is important to have a well-thought-out strategy. A professional SEO for contractors service provider can help by assessing the website and ensuring it is up to date with the latest search SEO tactics.

roofing sales

This may involve creating keyword-rich content, using alt tags for images, and optimizing page titles and descriptions. Additionally, they can help create an effective backlinking program, which will help boost organic search engine rankings for relevant terms related to roofing services.

In addition to SEO tactics, a professional SEO service provider can also offer tips on how to increase visibility with social media presence. This includes creating engaging posts that are targeted toward customers and are likely to be shared widely.

It also involves promoting reviews and testimonials from happy customers in order to bolster trust in the business’s services further. Additionally, paid campaigns can be used on various platforms, such as Google Ads or Facebook Ads, in order to reach even more potential leads.

Finally, networking also plays an important role in turning leads into sales. By establishing relationships with other industry professionals, such as architects or general contractors, referrals can be developed over time, thus increasing the chances of getting quality leads who will eventually become paying customers.

These networking efforts should be complemented by joining relevant online communities where one can share their expertise and experiences with others in order to attract attention from potential homeowners who might need roofing services.

By combining all of these strategies together — SEO tactics, social media presence, networking activities — roofers are more likely to convert their leads into successful sales that will keep business running smoothly for years to come.

A professional SEO service provider ensures that all of these pieces come together seamlessly in order for you to reap the rewards of your hard work and dedication to generating quality leads for your businesses.

Let Us Build Your Company Website!

When you're ready to uncover the valuable insights our qualified content marketing team possesses, contact the professionals from LeadsForward! We have years of experience developing marketing campaigns that get roofing leads to those in your area looking for local services.

seo services for roofers

We will get you on the Google Map pack, and you will soon be another one of our success stories! Look at what we've done with local SEO so far. Our sales team is standing by, eager to assist you, so fill out the quote form to get the ball rolling.

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