What Is Pay Per Qualified Lead?
Most lead generation sites will charge you a flat cost for all leads and then send those leads to several companies to compete for them. The problem is these leads are often low quality, tire kicker leads and some times not even qualified! What makes matters worse is that most big lead generation companies (you know who we're talking about..) send these leads to multiple companies who then have to scramble to get to them before their competitors do!
Here at LeadsForward, we do things much differently...
We start out with a unique lead generation cost where you only pay us for EXCLUSIVE, high-quality, QUALIFIED leads. All calls and quote requests are tracked and recorded so you know what you're paying for.
This effectively means that we use a pay-per-lead model for the first 3-6 months as our companies get to know each other. After this initial period, we’ll then sit down together and take a look at performance to date to determine the lead generation cost and whether it’s mutually beneficial to move to a fixed monthly retainer which takes into account the average number of leads generated per month, the profit margin and the closing rate.