Pay Per Customer Lead Generation
Most lead generation sites will charge you a flat cost per lead and then hand those leads over to you and leave you to it. The problem is that there’s no guarantee that those leads are going to convert into paying customers. It’s a bit like hiring an Uber and the driver dropping you off three quarters of the way to your destination and leaving you to walk the rest of the way.
Our approach is different. We start out with a unique lead generation cost where you only pay us when a lead becomes a customer and you start to make some profit. Instead of charging per lead, we charge per customer — and that means that you pay us out of your profit instead of by using up your marketing budget.
This effectively means that we use a commission-based model for the first 3-6 months as our companies get to know each other. After this initial period, we’ll then sit down together and take a look at performance to date to determine the lead generation cost and whether it’s mutually beneficial to move to a fixed monthly retainer which takes into account the average number of leads generated per month, the profit margin and the closing rate.
What this means for you
It’s simple, really: you only pay when you get paid.
We believe that this business model will go on to become the standard approach for the marketing industry. After all, when you win, we win, and that means that we have a vested interest in making your lead generation campaigns a success.
Note that we charge a one-time setup fee per lead generation website and a commission on all closed sales, with no cost per lead and none of the insane monthly fees that most agencies charge without actually offering any value in return. The commission is negotiable and typically varies depending upon factors such as industry, market, profit margins, closing rates and more.
There’s no such thing as a generic price or a generic agreement. We go out of our way to tailor our offering so that everything we do is bespoke for our customers.