What We Do

How our contractor lead generation service works

Lead Generation Done Right
Only Pay When YOU Get Paid

We’re proud to specialize in home service, home improvement and contractor lead generation, and the approach that we take is based upon our years of industry experience and the expertise that we’ve learned along the way through our work with contracting clients.

We went from 3-5 cleanings a week to 3-5 cleanings almost everyday!!! This company is by far the best internet lead generating company I have ever used! And believe me, I have used more then a few!

Felix Martinez, Ameri-Best Carpet Cleaning

What Makes Us Unique

We’re not like other lead generation services which simply charge you per lead and leave you to it. We’re committed to your company’s growth and we go the extra mile to take general contractor leads and turn them into paying customers with names and faces. In fact, you don’t pay us until YOU get paid. Check out our LeadsForward video explainer below to see exactly how this works!

Don’t be fooled if you’ve used lead sites like Thumbtack or companies like Home Advisor. They’re good enough at what they do, but if they’re like a private car then we’re like a private jet. We do very different things and if you compare our business models and our approaches then you’ll quickly see why.

We’re very different to companies like Thumbtack because we’re dedicated to just one single company in any given area and we have your best interests in mind. We tailor our approach to make sure that it works for you. We’re not just a supplier, we’re a business partner. Quite simply, we don’t grow unless you grow.

Step 1: Strategy

Even the best lead generation companies for contractors don’t work unless you put some time in up front to understand your target audience and to identify what different customer types have in common. Companies like Thumbtack will only get you so far, and if you want to really make an impact then you need to consider the entire process from end-to-end before you get started. Strategy comes first.

That’s where we come in. We pride ourselves on being one of the best lead generation services on the market because we look at the whole process from building up buyer personas to capturing leads, nurturing them and helping you convert them into paying customers. That’s why we’ll use this first phase to get to know everything we need to know so that when we’re ready to pull the trigger on your lead generation campaign, we hit the bullseye.

Step 2: Launch

Once we’re all happy that we know who we’re reaching and the message that we want to reach them with, the next step is the creation and launch of your lead generation marketing campaign. No two campaigns look the same because we tailor our approach for every customer. Because we’re committed to driving high-quality leads to the businesses we work with, we focus on attracting local leads with buyer-intent and dominate local markets in Search Engines like Google, as this is where 99% of people are going to find these businesses, and Local Search Often Signals Purchase Intent.

We also specialize in contractor lead generation and so we’re able to combine our industry expertise with our marketing knowhow to create lead generation marketing campaigns that have real results.

Step 3: Nurture

The hard work isn’t over once the campaign has been launched. We’ll continue to develop it as time goes on, deploying new creative, tweaking the messaging and keeping an eye on the analytics. The goal is to create a steady stream of qualified leads that can be nurtured over time and which will eventually act as a firehose that you can turn on and off to bring in revenue.

To make this happen, we run A/B testing (also known as split testing) on everything we can think of, from website headlines to website layouts and imagery. This allows us to continually improve the results of your lead generation campaign over time, whether we’re deploying new campaigns or whether we’re refining existing landing pages and lead magnets.

Step 4: Profit

Most lead generation services will simply hand over your leads and leave you to it. We’re very different. We’ll work with you to take those contractor leads and turn them into paying customers through the lead nurturing and customer acquisition techniques that we’ve perfected through our work with our many happy clients and customers.

We work more like a business partner than a provider, and thanks to our unique business model, we don’t even get paid unless we make you money. That means we have a vested interest in going above and beyond and offering an end-to-end service, helping you to turn visitors into leads and leads into customers. We’ll even help you to celebrate when you hit your growth goals!

Get Started With LeadsForward

Let’s do this together.
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Client Reviews

We went from 3-5 cleanings a week to 3-5 cleanings almost everyday!!! Immediately!

July 5, 2018

I met Devon and Trevor last winter somewhere around February 2018. I own a carpet and upholstery cleaning business here in Ct. I have been in business since 1999. Back then newspaper ads, flyers and yellow page ads were among the major marketing tools for small businesses like mine. Then came the internet. Over the last 10-12 years I have done ok with the internet marketing strategies as they are. I really don’t understand enough about keywords and such to get my phone ringing the way I would like. When I met the “boys”, Devon and Trevor, they proposed a deal where they would get the phone to ring and I would do the work. February in the carpet cleaning business in New England is pretty much limited to emergency cleanings and move ins and outs. I had one truck at the time and a helper. My partner, girlfriend, fiance, wife to be, Pamela, was answering the phones for me part time. I did not take into consideration that the boys really knew what they were doing! We went from 3-5 cleanings a week to 3-5 cleanings almost everyday!!! Immediately! Then came spring. Our phone started ringing to the extent that I had to hire my daughter to help with answering the phones. I brought 2 more employees for carpet cleaning, power-washing and window cleaning. We purchased another Van and machine. It is now July 4th, barely 5 months later and our income from spring 2017 to spring 2018 has doubled. That’s 100% growth in a very short time period. All I can say is, if you are in business to grow and benefit from this magnificent marketing tool called the internet, and you don’t at least try Leads Forward to see if they can help you then in my opinion you are not serious about your business. If you can work out a deal where there is little to no risk using these guys to grow your business for 8-12 months I would strongly suggest you try them. This company is by far the best internet lead generating company I have ever used! And. believe me, I have used more then a few! Good luck!

Felix Martinez