The hard work isn’t over once the campaign has been launched. We’ll continue to develop it as time goes on, deploying new creative, tweaking the messaging and keeping an eye on the analytics. The goal is to create a steady stream of qualified leads that can be nurtured over time and which will eventually act as a firehose that you can turn on and off to bring in revenue.
To make this happen, we run A/B testing (also known as split testing) on everything we can think of, from website headlines to website layouts and imagery. This allows us to continually improve the results of your lead generation campaign over time, whether we’re deploying new campaigns or whether we’re refining existing landing pages and lead magnets.