What We Do
How our contractor lead generation service works
Lead Generation Done Right
We’re proud to specialize in home improvement and contractor lead generation, and the approach that we take is based upon our years of industry experience and the expertise that we’ve learned along the way through our work with contracting clients.
We’re not like other lead generation services which simply charge you per lead and leave you to it. We’re committed to your company’s growth and we go the extra mile to take general contractor leads and turn them into paying customers with names and faces. In fact, you don’t pay us until you get paid.
Don’t be fooled if you’ve used lead sites like Thumbtack or companies like Home Advisor. They’re good enough at what they do, but if they’re like a private car then we’re like a private jet. We do very different things and if you compare our business models and our approaches then you’ll quickly see why.
We’re very different to companies like Thumbtack because we’re dedicated to just one single company in any given area and we have your best interests in mind. We tailor our approach to make sure that it works for you. We’re not just a supplier, we’re a business partner. Quite simply, we don’t grow unless you grow.
Step #1: The setup
Contractor lead generation campaigns don’t work unless you put some time in up front to understand your target audience and to identify what different customer types have in common. Companies like Thumbtack will only get you so far, and if you want to really make an impact then you need to consider the entire process from end-to-end before you get started. Strategy comes first.
That’s where we come in. We pride ourselves on being one of the best lead generation services on the market because we look at the whole process from building up buyer personas to capturing leads, nurturing them and converting them into paying customers. That’s why we’ll use this first phase to get to know everything we need to know so that when we’re ready to pull the trigger on your lead generation campaign, we hit the bullseye.
Step #2: Creation and launch
Once we’re all happy that we know who we’re reaching and the message that we want to reach them with, the next step is the creation and launch of your lead generation marketing campaign. No two campaigns look the same because we tailor our approach for every customer, but they generally involve a mixture of pay per lead SEO campaigns and inbound marketing.
Marketing is what we do, whether we’re talking about content creation and web development or whether we’re talking about creating the strategy that underlies it all. We also specialize in contractor lead generation and so we’re able to combine our industry expertise with our marketing knowhow to create lead generation marketing campaigns that have real results.
Step #3: Nurture
The hard work isn’t over once the campaign has been launched. We’ll continue to develop it as time goes on, deploying new creative, tweaking the messaging and keeping an eye on the analytics. The goal is to create a steady stream of qualified leads that can be nurtured over time and which will eventually act as a firehose that you can turn on and off to bring in revenue.
To make this happen, we run A/B testing (also known as split testing) on everything we can think of, from email subject lines to Google ads and website imagery. This allows us to continually improve the results of your contractor lead generation campaign over time, whether we’re deploying new campaigns or whether we’re refining existing landing pages and lead magnets.
Step #4: Profit
Most lead generation services will simply hand over your leads and leave you to it. We’re very different. We’ll work with you to take those contractor leads and turn them into paying customers through the lead nurturing and customer acquisition techniques that we’ve perfected through our work with our many happy clients and customers.
We work more like a business partner than a provider, and thanks to our unique business model, we don’t even get paid unless we make you money. That means we have a vested interest in going above and beyond and offering an end-to-end service, helping you to turn visitors into leads and leads into customers. We’ll even help you to celebrate when you hit your growth goals!
